New Deal Strategies helped Assemblymember Zohran Mamdani’s mayoral campaign secure the biggest progressive victory of 2025, with a win that electrified the country. In the final 100 days of the NYC primary, our team partnered with the campaign to bolster the political operation and secure a consistent wave of support to build momentum going into the June election. We added critical capacity for outreach to electeds and allies, and managed the campaign’s Spanish language political and press outreach.

Within ten days of starting our work, we gathered stakeholders in-person for a campaign briefing. Many of the groups in attendance, such as the influential Working Families Party, would go on to endorse the campaign in the following weeks. We led a regular kitchen cabinet meeting around WFP ranking strategy and, drawing on our extensive connections at the national and local level, made calls on Zohran’s behalf political figures and groups to secure support and activate endorsers.

The outreach blitz paid off – Zohran received endorsements from the WFP and Congresswoman Nydia Velazquez, and broadened his coalition beyond DSA-affiliated elected officials. Once new endorsers were secured, we put them to work, ensuring that endorsing groups and electeds had a plan to get out the vote for Zohran in their respective communities. We advised the communications team on surrogate media moments, including Spanish language and Black media – and helped to fill a critical gap to reach voters across the city. New Deal organized surrogate events across New York City, and was integral in planning Zohran’s Election Day schedule.

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