Camille Rivera is a connector, organizer, and leader. As the head of New Deal Strategies, she leverages her deep relationships in labor and activist movements, along with years of experience advising issue campaigns in New York and across the country. Camille also brings extensive expertise in Latino civic engagement and bilingual communications planning. She has advocated for Latino representation in high-level leadership roles, including the 2025 NYC Mayoral Transition.

Camille joined New Deal Strategies in 2019, and has played a pivotal role in the company’s national, state, and local campaign efforts. Most recently, Camille advised Mayor-Elect Zohran Mamdani’s primary and general election political operation and consulted on the campaign’s paid and earned Latino media strategy. 

Camille has advised campaigns for some of the biggest champions for working people, including Sen. Elizabeth Warren, SEIU, the National Working Families Party, Voto Latino, Popular Democracy, and RWDSU. She has also led political operations and independent expenditures in states like Nevada, Arizona, Pennsylvania, Texas, Kentucky, and Florida. Locally, Camille’s team has secured major progressive NYC council victories, delivering some of the biggest wins for NYC Councilwomen of color in its history. Camille is also the Founder of La Brega y Fuerza, an organization founded to build a pipeline of power between Puerto Rico and the mainland United States.

Prior to joining New Deal, Camille held political and legislative leadership roles at the Retail, Wholesale, and Department Store Union (RWDSU) and SEIU. As RWDSU’s National Political and Legislative Director, Camille oversaw the union’s political, legislative, and electoral work, securing precedent-setting wage increases for workers in New York. There, she played a major role in the fight against New York’s proposed tax subsidies for Amazon, helping to ensure workers and organizers were allowed a voice in discussions. In 2016, Camille served as SEIU’s National Deputy Political Director, where she worked to get out the vote in swing states like Nevada, Colorado, and Florida and ran its multi-million Latino GOTV effort.

Camille’s decades of experience also include serving as Deputy Commissioner in the New York City Department of Homeless Services, the Director for United NY, and a coordinator of the first fast-food worker strikes in NYC along with the Fight for 15. Camille’s work on low-wage workers is documented in the book New Labor in New York. Camille is a mother of 2 children and lives in Brooklyn. She is also an adjunct professor at Columbia University and CUNY.