As Managing Director of New Deal’s Communications practice, Kipp Hebert serves as the team’s lead writer, editor, and creative problem solver.
Kipp has a talent for crafting the kind of sound bites and powerful phrases that are not only memorable, but sharable. He works closely with clients to help them articulate what they believe, not what they believe people want to hear, and to communicate frankly and directly with an authentic progressive voice.
As a top advisor on John Fetterman’s Senate race, Kipp served as the campaign’s unofficial creative director, head writer, and speechwriter. He was the creative force behind some of the campaign’s funniest and most viral content, including a series of five widely-shared videos mocking Dr. Oz that together racked up 11 million views on Twitter alone. Most notably, Kipp wrote the now-famous Cameo message to Dr. Oz from Snooki of the Jersey Shore that made national headlines and helped make Oz’s New Jersey residency a central issue in the race. As Roll Call wrote, “It was just another day on Cameo for Nicole ‘Snooki’ Polizzi, but political campaigning may never be the same.”
Kipp has worked on a range of local, statewide, and federal campaigns — including playing a key role in U.S. Representative Jamaal Bowman’s upset primary victory in 2020 — writing speeches, ads, and messaging that cuts through the noise.
As the speechwriter for Cynthia Nixon’s campaign for governor, Kipp also wrote and directed a series of viral videos, including the candidate’s memorable call for legalizing marijuana. This zero-budget, in-house video ended up being viewed over 4 million times online and covered by TV stations around the country.
Kipp previously worked at Three Point Media for the 2012 and 2014 election cycles, producing TV, radio, and digital ads for candidates and independent expenditures in 30 states. Kipp was also a key member of the communications team for Joe Sestak’s upset Senate primary victory in Pennsylvania in 2010, where his research was the basis for a devastating TV spot that the Economist called “the ad that sank Mr. Specter’s campaign.”
In his spare time, Kipp dabbles as a comedy writer, a skill he’s not only put to use roasting Dr. Oz but helping our clients kill at major events and prepare for appearances on the Daily Show, the Late Show with Stephen Colbert, and Late Night with Seth Meyers. We’re told he also makes excellent cocktails.
Kipp graduated from Georgetown University and lives in Brooklyn, NY.