Rebecca Katz
Founding Partner
For two decades, Rebecca Kirszner Katz has helped candidates, campaigns, causes and personalities shape the narrative and tell their story. Katz has worked in every level of government – from the local to the federal. She has expertise in communications planning and strategy, rapid response, media relations, and message development.
For three cycles in a row, Katz has been a key advisor behind some of Democrats’ most high-profile and unlikely victories – from Jamaal Bowman’s stunning upset over a 31-year incumbent in 2020, to John Fetterman overcoming a stroke and $100 million of attacks to flip Pennsylvania in 2022, to Ruben Gallego being elected Arizona’s first Latino Senator in 2024. Katz was a driving force behind three of the most unconventional, creative, and successful campaigns in recent memory – all the more notable because all three candidates were initially not taken seriously by the Democratic establishment.
Katz is a rare communications specialist who has experience successfully navigating both the daily grind of big city news-cycles and long-form journalism. She has a knack for helping clients mix both the serious and the soft in order to shape public image, develop narratives that drive a positive message, and preempt unflattering stories.
Katz has worked in nearly every political setting imaginable, beginning in the House of Representatives, then on presidential campaigns, and later running Senate Democratic Leader Harry Reid’s war room, which helped position Democrats to win back the Senate.
In 2019, Katz founded New Deal Strategies, taking a gamble that a consulting firm could survive without taking any corporate clients. It’s paid off – and in the process Katz has established herself as a go-to communications strategist for Democratic candidates and causes.
Katz was the architect behind John Fetterman’s win in Pennsylvania in 2022, creating the strategy, the team, and the groundbreaking creative communications operation that flipped the only Senate seat in 2022. As the campaign’s chief strategist, Katz was pivotal in every key decision, successfully navigating several crises en route to a stunning 5-point victory.
Katz has a BA from Clark University and a Master’s in Government Administration from the University of Pennsylvania’s Fels Institute of Government, where she has also taught graduate courses on congressional politics.
